Color
1. Place homework on the server (.ai files in the week2 folder). ALSO....Please export jpegs of your (manmade/organic/combination assignment and place in jpegs_week2 folder) for discussion
2. Look at homework. Discuss any issues that were had with the assignment, how they were resolved or how they could be resolved?
3. Intro to Color
Understanding color
There are many ways to experiment with and apply color to your artwork in Illustrator, Photoshop and InDesign. As you work with color, it’s important to keep in mind the medium in which the artwork will be published, such as a print piece or a website. The colors you create need to be described in the correct way for the medium. This usually requires that you use the correct color mode and color definitions for your colors. The first part, color modes, will be described next.
Exploring color modes
Before starting a new illustration, you should decide which color mode the artwork should use, CMYK orRGB.
• CMYK—Cyan, magenta, yellow, and black are the colors used in four-color process printing. These four colors are combined and overlapped in a screen pattern to create a multitude of other colors. Select this mode for printing (in the New Document dialog box or the File > Document Color Mode menu).
• RGB—Red, green, and blue light are added together in various ways to create an array of colors. Select this mode if you are using images for onscreen presentations or the Internet.
Tip
To learn more about color and graphics, search for “About color” in Illustrator Help (Help > Illustrator Help).
When creating a new document, you select a color mode by choosing File > New and picking the appropriate profile, such as Print, which uses CMYK for the color mode. You can change the color mode by clicking the arrow to the left of Advanced and making a selection in the Color Mode menu.
Value-how light or dark a color is
Intensity or chroma-how prismatic or pure a color is
Hue-what color is it? Red, Blue, Green, etc.
Color intro from Thomas Everett Green
Key Terms
Achromatic – Having no color.
Achromatic grays – Grays mixed from black and white
only. Achromatic grays appear to have no coloration.
Additive color – Color as seen in light. Red, green
and blue-violet are the additive color primaries. When mixed they produce white
light.
Analogous colors – Closely related hues adjacent to
each other on the color wheel.
Chromatic - Having color.
Chromatic grays – Grays mixed from colors rather than
black and white.
Complementary colors – Colors that share no common hue and
lie directly opposite each other on the color wheel.
High key – refers to colors that are light in
value.
Hue – The name given to a color based on its position in the
spectrum and its wavelength. The common name of a color.
Low key – Colors that are predominantly dark.
Monochromatic – One color or a color scheme based on
one color.
Muted color – Colors that have lost saturation in
mixing, but whose parent colors are still easily identifiable (blue-green or
red-orange).
Primary triad – In subtractive color red, yellow,
and blue from which (theoretically) all colors can be mixed.
Prismatic color – Pure hues that represent the
spectrum colors at highest saturation.
Saturation – Intensity or chroma. Saturation
refers to purity of hue.
Secondary triad – In subtractive color orange, green,
and violet. The three colors equidistant from each other on the color wheel
made by mixing pairs of primaries.
Shade – Mixing black with a color.
Simultaneous contrast – The tendency for complementary
colors to intensify each other when juxtaposed.
Spectrum – Pure colored light as seen with a
prism or in the form of a rainbow.
Subtractive color – Color seen in pigment as a result of
reflected light.
Temperature – The relative warmth or coolness of a
color as determined by its hue (blue is cool, orange is warm).
Tertiary colors – Intermediate colors created by
combining a primary with a secondary color.
Tint – White mixed into a color.
Triad – Color scheme involving any three
hues equidistant on the color wheel.
Value – The relative lightness or darkness
of a color.
Tool Introductions and Reviews
Distribution tool (distribute objects evenly in Illustrator
Distribution tool (distribute objects evenly in Illustrator
Rotate and Reflect Tools
Assignment:
In Class:
Take the color challenge
BOYS VS. GIRLS
Then:
Review the following.
Color Schemes (Harmony)
Monochromatic Color Scheme-only one color (and shades and tints of that color are used)
Complementary Color Scheme
Analogous Color Scheme
Triadic
Split Complementary Color Scheme
Tetrad Color Scheme
Square Color Scheme
Complete Exercises 1, 2, 3, and 4 from the digital foundations wiki page:
http://wiki.digital-foundations.net/index.php?title=Chapter_5_CS6
Homework: Take a digital photo of the architecture somewhere on MCA campus. Place and lock that file in illustrator, then recreate that image on an 11x17" artboard using the palette picker found here: http://www.worqx.com/color/palette.htm,
Or by creating your own palette based on Itten's color contrasts.
Click to access Johanne's Itten's Color Conrasts
Or by creating your own palette based on Itten's color contrasts.
Click to access Johanne's Itten's Color Conrasts
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